原文標題：
Google plans privacy change similar to Apple’s, which wiped $230 billion off
Facebook’s market cap
原文連結：
https://www.cnbc.com/2022/02/16/google-plans-android-privacy-change-similar
-to-apples.html
發布時間：2022/02/16
原文內容：
Google on Wednesday announced it’s adopting new privacy restrictions that
will cut tracking across apps on its Android devices, following a similar
move made by Apple last year that upended several firms’ advertising
practices.
Google said it’s developing new privacy-focused replacements for its
advertising ID, a unique string of characters that identifies the user’s
device. The digital IDs in smartphones often help ad-tech companies track and
share information about consumers.
The changes could impact big companies that have relied on tracking users
across apps, like Facebook-parent Meta. Apple’s tweaks hit Meta particularly
hard, for example. Meta said earlier this month Apple’s privacy changes will
decrease the social media company’s sales this year by about $10 billion.
That news contributed to wiping $232 billion from the company’s market cap
in a single day, eventually pushing the company’s below $600 billion. Meta
was worth more than $1 trillion back in June 2021.
But while Meta fought against Apple’s changes, it seems supportive of the
way Google plans to implement its privacy tweaks.
“Encouraging to see this long-term, collaborative approach to
privacy-protective personalized advertising from Google,” Graham Mudd, vice
president of product marketing, ads and business at Facebook said on Twitter.
“We look forward to continued work with them and the industry on
privacy-enhancing tech through industry groups.”
Google said it will continue to support the current identifiers for the next
two years, which means other companies have time to implement changes.
Apple was criticized by Facebook and other companies for rolling out its App
Tracking Transparency feature, which reduces targeting capabilities by
limiting advertisers from accessing an iPhone user identifier. With that
change, users were given a pop-up window that let them block apps from
tracking their data for advertising purposes.
Google criticized Apple’s approach in its blog post without naming the
company.
〃We realize that other platforms have taken a different approach to ads
privacy, bluntly restricting existing technologies used by developers and
advertisers,” Google Android vice president of product management, security
and privacy, Anthony Chavez, wrote in a blog post. “We believe that —
without first providing a privacy-preserving alternative path — such
approaches can be ineffective and lead to worse outcomes for user privacy and
developer businesses.”
Focusing on privacy practices could help the tech giant get ahead of
regulatory issues as lawmakers and consumers become more aware and concerned
of their personal data. The company said it would work closely with
regulators.
不負責機器翻譯
谷歌周三宣佈，它將採用新的隱私限制，這將減少對其Android設備上應用程式之間的跟
蹤，此前蘋果公司去年採取了類似舉措，顛覆了幾家公司的廣告做法。
谷歌表示，它正在為其廣告ID開發新的以隱私為中心的替代品，廣告ID是識別用戶設備的
唯一字元字串。智能手機中的數位身份證通常可以幫助廣告技術公司跟蹤和共用有關消費
者的資訊。
這些變化可能會影響那些依賴跨應用跟蹤使用者的大公司，比如Facebook母公司Meta。例
如，蘋果的調整對Meta的打擊尤其嚴重。Meta本月早些時候表示，蘋果的隱私變化將使這
家社交媒體公司的銷售額減少約100億美元。這一消息導致該公司在一天內從其市值中抹
去了2320億美元，最終將該公司的市值推低至6000億美元以下。Meta在2021年6月的價值
超過1萬億美元。
但是，儘管Meta反對蘋果的改變，但它似乎支援谷歌計劃實施其隱私調整的方式。
"令人鼓舞的是，看到谷歌對隱私保護個性化廣告採取這種長期的協作方式，"Facebook產
品營銷，廣告和業務副總裁Graham Mudd在Twitter上表示。"我們期待通過行業團體繼續
與他們和行業合作，在隱私增強技術方面。
谷歌表示，它將在未來兩年內繼續支援當前的標識碼，這意味著其他公司有時間實施變革
。
蘋果因推出其應用程式跟蹤透明度功能而受到Facebook和其他公司的批評，該功能通過限
制廣告商訪問iPhone使用者標識碼來降低定位功能。通過這一更改，使用者將獲得一個彈
出視窗，允許他們阻止應用程式出於廣告目的跟蹤其數據。
谷歌在其博客文章中批評了蘋果的做法，但沒有透露該公司的名字。
"我們意識到，其他平臺對廣告隱私採取了不同的方法，直言不諱地限制了開發人員和廣
告商使用的現有技術，"Google Android產品管理，安全和隱私副總裁Anthony Chavez在
一篇博客文章中寫道，"我們相信 ， 如果不首先提供保護隱私的替代路徑 - 這種方法可
能是無效的，並導致使用者隱私和開發人員業務的更糟糕的結果。
專注於隱私實踐可以幫助這家科技巨頭在監管問題上領先，因為立法者和消費者越來越瞭
解和關注他們的個人數據。該公司表示將與監管機構密切合作。
心得/評論： ※必需填寫滿30字，無意義者板規處分
想說怎麼有些B2C的SaaS又崩一片 結果是Google搞事.
看來Faang互搞的戰火還會持續下去 然後流彈波及四處.