[分享] KIA EV9韓國大特價,新車比二手便宜

作者: previa (.)   2023-12-10 05:33:35
出處:BusinessKorea https://tinyl.io/9uDD
以下是ChatGPT4的翻譯
Kia的大型電動運動型多用途車(SUV),EV9,正在進行意想不到的年終銷售促銷活動,
折扣幾乎達到30%。通常,電動車的利潤率在10%以內,但這次大規模的銷售折扣使得全
新EV9的價格低於二手EV9。
根據12月7日業界消息來源的消息,自12月4日起,一些EV9車型的銷售價格低至5000多萬
韓元=119萬台幣。在Kia官網上,EV9的基礎價格(6座位Air Trim 2WD)為7728萬韓元(
約合59116美元,184萬台幣),部分車型折扣高達2200萬韓元,實際價格在5500萬韓元
(131萬台幣)左右。EV9(Earth Trim4WD)車型的基礎價格更高,為8598萬韓元(204萬台
幣),經過庫存折扣和電動車補貼等多種福利後,價格降至6000多萬韓元(143萬台幣)。
EV9是韓國首款大型電動SUV,其高達1億韓元的價格(包括各種選項),加上上市後出現
的一些質量爭議,使得實際銷售的EV9數量僅為3685輛,至去年9月止。與預售量相比,這
是一個微不足道的數字。今年9月,為了清理EV9庫存,Kia開始參與價格戰,為員工(包
括親屬)提供高達30%的折扣。
這讓EV9的買家感到被背叛,因為他們已經支付了全價,甚至因為超出補貼價格範圍的高
價而預訂了該車型。此外,如果未來一兩年大量低價的EV9投放市場,將不可避免地影響
未來二手EV9的價格,這些EV9的買家對此表示了強烈的不滿。
實際上,這些帶有庫存折扣的電動車比二手EV9車還要便宜。目前,在二手車交易平台上
,二手EV9車的價格為2WD Earth車型的7000多萬韓元。
原文
Kia’s large electric sports utility vehicle (SUV), the EV9, is having a
surprise year-end sales promotion with nearly 30 percent off. Normally the
margin rate of electric vehicles is within 10 percent, but this massive sales
discount has made the price of a new EV9 lower than that of a secondhand EV9.
Since Dec. 4, some EV9 models have been sold at prices as low as the mid-50
million won range, according to industry sources on Dec. 7. On Kia’s
website, the base price of the EV9 (6-seater Air Trim 2WD) was 77.28 million
won (US$59,116), and some models were discounted by 22 million won, resulting
in actual prices at the 55 million won range. The EV9 (Earth Trim 4WD) model,
which has a higher base price of 85.98 million won, was marked down by up to
26 million won after receiving various benefits such as inventory discounts
and electric vehicle subsidies. Thus the price dipped to the early 60 million
won range.
The EV9 was launched with the title of Korea’s first large electric SUV. Its
high price of up to 100 million won, when including various options and some
quality controversies that arose after its release, limited the actual number
of EV9s sold to only 3,685 units until last September. Compared to pre-order
sales, this is a paltry figure. In September, Kia jumped into the price war,
offering a 30 percent discount to employees (including close relatives) to
clear out the stock of EV9s.
This struck EV9 buyers as a betrayal, as they had paid full prices and even
pre-ordered the model because of a high price beyond the subsidized price
range. Moreover, if a large number of cheap EV9s are released to the market
in a year or two, it will inevitably affect the price of used EV9s in the
future and such EV9 buyers have strongly complained about it.
In fact, EVs with this inventory discount are selling more cheaply than used
EV9 cars. Currently, used EV9 prices on a used car trade platform are in the
70 million won range for the 2WD Earth model.
: Businesskorea(https://www.businesskorea.co.kr)
作者: alittleghost (littleghost)   2023-12-10 07:30:00
連韓國人自己都不買單

Links booklink

Contact Us: admin [ a t ] ucptt.com