Just come and join us.
No registration or sign in before the meeting is requested.
1. Introduction：
Bliss English Club is a wonderful and cool place running since 1997
where you can learn English, make friends and have fun.
2. Venue：
Emperor Cafe in Emperor Hotel, located
at No.118, Sec. 1, Nanjing E. Rd., Taipei City,
7-minute walk from Exit 2 at Zhongshan MRT Station .
Tamsui-Xinyi Line (R Line 2, Red Line)
-> Zhongshan MRT station -> Exit 2 -> 7min by foot
3. Time：
Almost every Saturday 14:30~17:30
4. During the meeting：English Only !!
Hosts are the souls of BLISS meetings. Any member can host a meeting.
The topics can be various as well as the ways conducted in the meetings
We have group discussions, role plays, recitation, book reviews and so on.
Other than English learning, we also like to make friends.
We hold colorful activities such as dinner meetings,
quarterly outings, and year end parties forming friendships.
Bliss is not only an English learning group,
but also using English to explore the world.
Welcome to join with us:)
5. Topic: Any topic !!
From Astronomy, world innovation, literature to art.
Any topic that the host feels interested to share !!
6.Admission Fee：
Minimum charge 120 NTD/ 10% service charge per meal/ Complimentary pastry
7.<Bliss Meeting Notice>
“Industrial Evolution” by Brian on 2017/3/18
During the decade, the world is not just “Hot, Flat and Crowded” but moving very fast to “Speedy, Comprehensive, Systematic” one, the impacts of which are emerging to challenge or bring opportunities to those well-prepared!
Are you ready to greet the whole new world?
What features and aspects of the Impacts will be?
How do we adjust, upskill, or reskill ourselves to the new era?
Eager to reposition yourselves in this NEW WAVE?
Brian, a PHD from Chinghua U.as well as a critical thinker, currently at semi-conductor field, is going to navigate the unknown sea and hopefully guide us through the stormy sea!
For those who care, it is once in a lifetime, which you shall cherish or regret later!!!
On 3/18, see you, Blissers!!!
This week’s theme talk: Self-growth
Please share with us what you have done this or last year makes you feel you got self-growth so as to learn from each other!
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Recap of Marketing 101 @2017/03/11 by Kevin Chang
Attendee: Annie, Kevin Chang, Joe, Brian, Steven, Daniel Chen
Meeting photos: https://goo.gl/photos/m5bWsS5FM1LtSpVD8
New Blisser: Steven
New Blisser's Photo: https://goo.gl/photos/JXhhdxjPWeGcgVhM7
Here we started~
As experienced and incumbent Marketing Manager, Kevin proceeded the meeting as efficiently as expected.
Marketing Definition~
1. American Marketing Association:
It is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
2. Kevin's:
It is an activity that uses (product), communication (promotion), distribution (place), and pricing strategies to provide (targeted customers) with the goods and services they want in order to facilitate an exchange.
Marketing Mix—4Ps & 1T~
It covers 4ps and 1 T, which means products, price, place, promotion, targeted customers.
1. Product - can be either a tangible good or an intangible service that fulfills a need or want of consumers. it’s imperative that you have a clear grasp of exactly what your product is and what makes it unique before you can successfully market it.
2. Price – needs to consider the cost of design/production of the product, profit, competitors, company's objectives, targeted buyer's willingness and affordability. Pricing strategies vary based on the product life cycle or branding possibility in the aim of maximized profits.
3. Promotion - concerns how to disseminate relevant product information to consumers and differentiate a particular product or service. It includes elements like: advertising, public relations, social media, email, search engine, video and more.
4. Place- is about where to put our product at the right place such as shopping malls, department stores, on-line shopping websites, and so on.
5. Targeted Customer Marketing
(1). Launch phase 1-Rational Features: It focuses on the product itself by its faster speed, user- friendlier, better functions, sharper resolution, more compatible, and etc.
(2). Launch phase 2 -Emotional Features: It appeals to its distinguished style, quality-status, unique- feeling, high end identity, tailored-delicacy, and more.
We were debating whether to switch or combine these two phases on the same product during the meeting!!
Benefits of Marketing Study~
It helps us to meet consumers' demand in business, win better democracy in society, create more career opportunities, and pursue better life, which definitely is the core value above all.
Role Play – Marketing Proposal to Warren Edward Buffet~
Kevin teamed us to act as a start-up to make marketing proposal by applying 4Ps and 1T. Everyone including new Blisser, Steven and Brian put all their efforts in the role-play. Later, Kevin commented and suggested better ways in presentation. Best of all, the winning team got ELEGEN Wool Iphone Case from Kevin's own Company!!!
Reflections:~
It was a valuable meeting under Kevin's professional guidance and participants' inputs, by which we are going to sharpen our eyes to life and hopefully in the near future more Taiwanese make “brand” not a noun, but a “verb” as Google has done!!!