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Digital technology brought immense changes in the behavior and mindset
of consumers, requiring businesses and retailers to learn and
embrace new ways of serving their customer base.
Consumers no longer perceive online and offline shopping
as two isolated experiences; whether it's searching on a website or
browsing shops at a department store, customers treat both experiences
as legitimate shopping experiences.
Therefore, it's crucial for traditional businesses to be able to
extend their storefronts using digital platforms in order to
reach their customers where they actually do their shopping.
One of the major changes in today's customers is that they no longer
rely on salespeople to inform them about a product; rather,
customers nowadays are accustomed to doing their own research about
a product before they make a purchase selection.
The Internet provides customers with the ability to make sure
they are getting the maximum value out of every dollar spent.
Taking this into consideration, traditional businesses should use
online platforms in order to facilitate and play an active role
in a customer's online research process, thereby influencing
a customer's decision making process at its most crucial stage.
As digital technology integrates itself deeper into our modern world,
retailers who are able to harness the power of technology are
benefitting greatly from the new possibilities.
From the customer's perspective, a business that successfully utilizes
and integrates technology into its shopping experience is a business
that speaks its language and knows what the customer wants.
What was the main topic the author talked about in the passage?
(A)What products customers are buying
(B)What influences a customer's decision about digital technology
(C)How a consumer shops
(D)Who consumers are
想請問為什麼答案不能選(B)呢?
有勞高手老師解惑 感恩~