Re: [討論] 中美電影協議重啟,或將提高片方收賬比例

作者: yyhong68 (come every now and then)   2017-06-27 12:20:24
五月看到這篇報導
就好奇台灣這邊是怎麼分的
美國片商應該也是拿40%左右,其他的呢?
或在台灣有分公司與否是否有差別?
有神人可以談談嗎?
不過看報導美國要的不只是利潤分配而已
還有其他上映的條件
以下為翻譯:
How Hollywood Plans to Extract More Money From China
好萊塢要如何從中國領出更多利潤
As new trade talks begin, the studios are asking the U.S. Trade
Representative office to seek revenue share that matches international
norms.
正當新的談判進行中,各片廠希望美國的談判代表們能夠讓中國的票房分配和
其他國際市場一致。
It's a once-every-half-decade opportunity, and billions in potential
revenue hang in the balance. The U.S. film industry's terms of doing
business in China, the world's second-largest box-office territory,
currently are under renegotiation.
這是個每五年一次的機會,數十億的可能收入。美國的電影工業正和全球第二大的
票房市場中國進行其新的合約。
In February 2012, both countries' former vice presidents, Joe Biden and
Xi Jinping (the latter now is president of China), agreed to a landmark
trade framework that covered everything from how many U.S. movies China
would accept into its cinemas, to when and how the titles could be
released, to how much Hollywood studios ultimately could take home in
the process. Crucially, both sides also agreed to revisit the terms
in 2017.
在2012年2月份,兩國的前副總統拜登與席近平(現中國總統)同意了一個歷史性的
交易模式,其包含了許多項目,例如:每年中國戲院可以上幾部好萊塢電影、
何時及如何那些電影上市,到好萊塢片廠可以拿回多少利潤,雙方當時同意到
2017年時再次協商條件。
Sources close to the renegotiation say early-stage talks already have
been held and that the next set of discussions will take place in late
May. Few expect a deal to be reached before year's end, but some of
each side's preferences - or demands - are beginning to come into focus.
對談判了解的消息來源表示,早期談判已進行,進一步的談判將於五月底開始。
有些人預期雙方可以在年底達成協議,但是有些雙方的要務或該說要求,將在這
階段成為焦點。
Under the current framework, China caps U.S. film imports at no more
than 34 titles a year on revenue-sharing terms (up from 20 in 2012).
But while many observers tend to focus on the topline quota number,
insiders say the current system already provides enough space for most
of Hollywood's biggest tentpoles to get in - the priorities this time
are much more a matter of how much rather than how many.
在目前的條件下,中國一年只讓最多34部美國電影在院線上映(2012年前只有20部)。
雖然有些觀察家傾向看大片的數額,但是消息來源表示,目前的條件已經讓好萊塢
大片有不錯的機會可以上映了,這次的重點在於可以拿多少錢回來而不是可以
上映多少部片子。
Through the MPAA, the studios are understood to have urged the United
States Trade Representative office to push hard for a higher share of
their movies' ticket revenue in China. Under the last deal, Hollywood's
allotted revenue share was upped from 13 percent to 25 percent - but the
international average is approximately 40 percent.
透過MPAA,片廠希望美國談判代表可以強力要求提高美國電影在中國票房收入。
在上一個deal中,好萊塢片廠可收回的利潤從之前的13%提高到25%,但是還是遠
低於其他各國的平均值是40%。
"At this stage in China's development, there is no justifiable reason
for why revenue share shouldn't match international norms," says one
veteran U.S. executive.
「以中國目前的發展來看,沒有任何合理的理由讓收入低於國際標準。」一個
美國資深談判官說道。
Among the Beijing-based U.S. studio execs surveyed by THR, few expect
China will concede to a 40 percent share, but even getting to around
32 percent would be a tremendous win. Any increase given to the U.S.,
however, would probably eat into the approximately 18 percent share
that China's state-backed distributors, China Film Group and Huaxia,
currently take from each release (the remaining 57 percent goes to cinemas,
taxes and a state film development fund).
THR對一些在中國有分公司的片廠進行的調查,少數認為中國會不情願地提高到40%,
但是如果可以提高到32%就算是大勝了。目前的分配:美國片廠25%、中國官方背景
的發行商(China Film Group及Huaxia)18%,剩下的57%是戲院、稅收以及
國家電影發展基金拿去。
"[The government] would prefer not to cut China Film Group's revenue;
they would like to increase the quota instead," says a Chinese source
with knowledge of discussions at the state distributor.
「中國官方應該希望不會動到China Film Group的收入,他們大概會想要提高開放
片數。」一位了解對於國家發行商談判的中國人士說。
China already is sending signals that the import quota is set to expand.
Most of the studios' biggest summer tentpoles will open in China day-and-date
with North America, including Disney's Pirates of the Caribbean: Dead
Men Tell No Tales on May 24, Warner Bros.' Wonder Woman on June 2 and
Paramount's Transformers: The Last Knight on June 23. While such gestures
surely are welcomed, the U.S. side is expected to contend that China
should have no quota whatsoever given the country's membership in
the WTO - and that revenue split is the key issue.
中國已經放出其提高影片數量的風向球,多數片廠的暑假大片將與北美同一天上映,
如:迪士尼的魔鬼奇航、華納的神力女超人,以及派拉蒙的變形金剛。雖然美國歡迎
這樣的舉措,但是美國更希望的是完全沒有數量限制,畢竟中國身為WTO會員國。
而且如何分配利益才是最重要的議題。
U.S. negotiators also have been asked to seek a commitment from Beijing
that it will no longer utilize the practice of "blackout periods":
blocking U.S. film releases from cinemas during the most popular local
moviegoing periods. The studios also want earlier notice and more direct
control over when their movies open in China, since Beijing has been
known to schedule big Hollywood openings on unfavorable weekdays,
or to suddenly double-book competing U.S. tentpoles so that they
cannibalize one another.
美國談判人員已經被要求要尋求中國不再執行「blockout periods」:
不讓美國電影在當地人最多人進戲院的日子上映。片廠也希望能早點被通知,
以及能擁有對片子何時上映的更直接決定權,畢竟中國一向把好萊塢片子在比
較不好的週間日子上映,或突然讓兩部好萊塢大片同時上映,讓他們彼此競爭。
"I'm sure Beijing is loath to give up these useful tools for manipulating
their market," says Stan Rosen, a professor of political science at USC,
who notes that China has resorted to such practices during desperate
moments of Hollywood dominance, when local movies' share of annual
box office was dipping below the authorities' preferred threshold of
55 percent.
「我很肯定中國會不情願放棄這些能操控市場有用的工具」南加大的Rosen教授說道,
他表示中國執行這樣的政策是因為當年好萊塢主宰了市場,當地的電影每年的票房
遠低於政府希望的55%。
But the most urgent priority for Beijing always has been to maintain
a steep upward growth trajectory for the overall industry. And given
that China's box office expanded in 2016 at its slowest rate in more
than a decade, Hollywood's hand is looking stronger than ever.
After all, China won't reach its coveted position as the world's
top film market without lots of U.S. blockbuster muscle to help it along.
但是對中國而言最重要的一直就是在這市場保持一個急速上升的成長曲線,
尤其2016年的票房總成長率是這十年來最低的,而好萊塢片子似乎表現得很好。
畢竟,當中國想成為世界最大市場時,他肯定需要美國大片來幫忙。
※ 引述《fenghuo (fenghuolangyan)》之銘言:
: 2012年中美雙方簽訂了電影引進備忘錄,這份備忘錄重點是擴大中國一年引進好萊塢電影
: 至34部(之前是20部),並將分賬比例由12%提高至25%
: (是的你沒看錯,12年前美方分賬比例就是這麽低)。
: 而今年這份備忘錄就要到期了,雙方將就電影協議開啟新的談判。我看過一些分析,都認
: 為這次談判的重點應該不是加大引進數量(畢竟現在一年34部已經基本囊括了好萊塢的票
: 房發動機片單),而是再次提高美方分賬比例。
: 目前中國電影的分賬比例大約是35%左右,這次協議很有可能將好萊塢電影的分賬也提升
: 到這一等級。換言之,美國片商在中國的收益很可能會大幅提升。屆時好萊塢恐怕會更加
: 重視中國市場,從台灣觀眾角度看,怕是要迎來一場更高潮的舔中腥風血雨……
作者: dakkk (我是牛我反芻)   2017-06-27 12:21:00
叭叭 重啟談判
作者: IBIZA (溫一壺月光作酒)   2017-06-27 12:42:00
台灣是分 戲院 發行 製作 比例自己談
作者: buttery (1234)   2017-06-27 12:55:00
中國成為全球最大電影市場,為什麼一定需要美國電影?這樣的結論也太奇怪了。
作者: IBIZA (溫一壺月光作酒)   2017-06-27 12:59:00
有好的商業電影才能支持這麼大電影市場, 目前只有好萊塢作得到
作者: buttery (1234)   2017-06-27 13:48:00
為什麼一定要讓美國電影賺,頂多換成其他娛樂。擁有市場的國家,可以有比較多籌碼談判,中國可以不甩
作者: tsairay (火の紅寶石)   2017-06-27 14:09:00
因為中國自己的電影很難看啊
作者: tinmar (tinmar)   2017-06-27 14:23:00
中國的特殊體制 確實能不甩但從商業角度 美國電影比中國電影更能擴大中國電影市場所以 必然在不甩與開方間求得平衡川普的施政要求 則是新的施壓點
作者: j3307002 (klvrondol)   2017-06-27 14:54:00
川普都改口說與中國合作了XD
作者: icarus0508 (饕餮)   2017-06-27 14:56:00
一帶一路 不是美國 日本都想參加了傌
作者: visa9527 (高級伴讀士官長)   2017-06-27 15:31:00
只有台灣還在反對,新加坡最近也參加了
作者: Iamidiots (我是白癡)   2017-06-27 16:09:00
電影不是民生必需品,無法用一般的保護主義去看
作者: idxxxx (ˊ_>ˋ神淡定哥)   2017-06-27 16:50:00
台灣有8800億贏了XD

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