1.媒體來源:morebikes.co.uk
2.記者署名:Alex Bestwick
3.完整新聞標題:光陽調降機車售價最高達一千英鎊
4.完整新聞內文:
Kymco UK Ltd has announced a pricing realignment on its internal combustion
motorcycle and scooter range, reducing the recommended retail price by as
much as ￡1000.
Following a review of the market, Kymco UK has said it is reducing the
recommend retail price of its range in order to remain accessible and
competitive, taking into account the economic pressures consumers currently
face.
Mark Hermolle of Kymco UK, commented, “With the ongoing interest rate rises,
expansion of ULEZ around London and of course the ongoing pressures on
household incomes, we decided to take positive action now with our pricing
realignment. The Kymco range offers a very effective and affordable transport
solution and with this reduction we hope to open more eyes to the benefits of
two and three-wheel transport.”
Reductions across the two and three-wheel range include a 20% reduction on
the RRP for the Agility 50cc scooter and a price drop of ￡1000 on the CV3
550.
Recommended Retail Pricing from September 1 2023:
Agility 50 – ￡1,749 (was ￡2,099)
Super 8 50 – ￡2,449 (was ￡2,574)
VSR 125i – ￡2,459 (was ￡2,751)
X-Town 125 ￡3,799 (was ￡4,599)
Agility City + 125i – ￡2,559 (was ￡2,959)
DTX 360 125cc – ￡4,499 (was ￡4,999)
DTX 360 320cc – ￡5,299 (was ￡5,559)
CV3 550 – ￡10,999 (was ￡11,999)
AK550 Premium – ￡9,999 (was ￡10,399)
5.完整新聞連結 (或短網址):https://www.morebikes.co.uk/news/275132/
6.心得及附註：
翻譯一下，光陽在進行市場評估後，決定自九月一日起調降燃油機車售價，
最高達一千英鎊，以因應消費者的經濟壓力，以及保持市場競爭力。
說起來，雙羊在英國的價錢都接近日本品牌，但以他們針對的市場，
大部分消費者要求的不外乎品質或價錢兩個不同方向，
前者會靠攏日系品牌，後者則是選擇中國品牌。所以兩個牌子在這邊能見度都低。
光陽可以調整售價（面對現實），對他們的市場競爭力有幫助，但是消費者是否買單？
我自己當初是看了價錢就跑去買日本車了啦