Activision Blizzard Q4 2015 Earnings
(註：從上次財報暴雪就說過不會再提魔獸的活躍玩家...慘OAO)
幾個重點
- 軍臨天下有望在今年夏天，繼傳奇影業6月發行的魔獸電影上映之後推出。
- 2015年暴雪的月活躍用戶數達到歷史最高。第四季度的月活躍用戶數比去年同期增長近
25%。
- 爐石戰記現在擁有超過4000萬的註冊玩家。
- 2015年11月12日，暴雪推出了爐石戰記的第三個冒險模式：探險者協會。它在上線頭6
週內的銷量比之前的冒險模式增加了20%。
- 星海爭霸：虛空之遺在發售的24小時之內售出了超過100萬份。
- 已經有超過800萬的玩家報名參加鬥陣特攻beta測試，比上次財報電話會議中提到的700
萬有所上升。
- 作為一個整體，動視暴雪的數位產品收入首次超過零售收入。
(原文)
● Legion is expected to launch this summer, following the June release of the
Warcraft film by Legendary Pictures.
● Blizzard reached an all-time high for Monthly Active Users in 2015. Fourth
quarter MAUs were up nearly 25% year-over-year.
● Hearthstone now has over 40 million registered players.
● On November 12, 2015 Blizzard launched The League of Explorers, the third a
dventure for Hearthstone, selling over 20% more units as of the first 6 weeks
after launch than the prior Adventure in the same time frame.
● Legacy of the Void sold over 1 million copies in the first 24 hours of laun
ch.
● More than 8 million players have signed up for Overwatch beta, up from 7 mi
llion as of last earnings call.
● Activision Blizzard as a whole had higher digital revenue than retail reven
ue for the first time.
http://i.imgur.com/M1VdmG0.jpg