HTC signs three-year UEFA partnership deal
http://www.uefa.com/uefa/events/marketing/news/newsid=1902872.html
Published: Wednesday 12 December 2012, 9.59CET
UEFA has reached agreement with HTC for the global technology innovator to
become the official mobile phone and tablet computer of both the UEFA
Champions League and the UEFA Europa League.
The three-year deal will run until the end of the 2014/15 season, and also
includes an association with the UEFA Super Cup, the UEFA Women's Champions
League final and the UEFA Futsal Cup finals.
"I am pleased to welcome HTC to the UEFA Champions League and the UEFA Europa
League family," said UEFA General Secretary Gianni Infantino. "Through this
partnership, UEFA and HTC will promote European club football to a global
audience and bring new opportunities for our fans to engage with the
competitions.
"We value the support and commitment of HTC and anticipate that their
involvement with these competitions will increase the profile of their brand
on a global scale," he added.
"Football elicits so much passion around the world, so we are very excited to
be able to enhance fans' ability to enjoy two of the game's biggest club
competitions," said Peter Chou, CEO of HTC Corporation. "We'll be working
closely with UEFA to offer surprising football experiences to all football
fans, and to provide a richer overall mobile experience."
The official partners of the UEFA Champions League are Heineken, UniCredit,
MasterCard, Ford, PlayStation and Gazprom. HTC and adidas are official
supplier partners. For the UEFA Europa League, Western Union is the
presenting partner, HTC and Hankook are official partners, and adidas is the
official supplier partner.
UEFA Events SA is a wholly owned subsidiary of UEFA, created to manage and
handle the European football body's commercial and event operations. TEAM
Marketing is the exclusive marketing agency of UEFA for the exploitation of
certain media and commercial rights relating to the UEFA Champions League,
UEFA Super Cup and UEFA Europa League.