收視毒藥？喬帥9冠王戰役 創18年來收視新低
2021/02/23 21:30
喬科維奇奪下第18座大滿貫。（路透）
〔體育中心／綜合報導〕澳網決賽落幕，世界球王喬科維奇強壓俄羅斯梅德維夫，狂攬生
涯第18座大滿貫，但外媒報導，此役觀賞性不佳，連帶導致收視率較去年決賽整整下滑30
%。
根據「essentiallysports」報導，雖然這是喬帥豪奪澳網第9冠的特別時刻，但此役在全
澳洲僅有117萬人收看，創下自2003年以來男單決賽收視率新低紀錄、也是夜場大滿貫決
賽收視新低紀錄。去年喬科維奇與提姆的決賽則有152萬人收看。
今年女單決賽也僅吸引85.1萬人收看，較去年下滑4.5%。
報導引述相關人士分析，收視下滑除了因為疫情大流行外，費德爾（Roger Federer）缺
席也是重要因素，此外像基里奧斯（Nick Kyrgios）以及德米納爾（Alex De Minaur）等
澳洲地主選手也未在本屆賽會有長足進步。
2017年費德爾與納達爾在澳網決賽交手，吸引360萬澳洲人收看，是十多年來澳網男單決
賽收視最高的一場比賽。
https://sports.ltn.com.tw/news/breakingnews/3447396
Novak Djokovic’s Ninth Australian Open 2021 Final Records the Lowest Rating E
ver By
Anshul Singh
February 23, 2021 2:19 pm
The 2021 tennis season got off to a great start after the successful completio
n of the Australian Open 2021. World No. 1 Novak Djokovic emerged as the winne
r of the Grand Slam after defeating Daniil Medvedev in straight sets in the fi
nals. The final scoreline of the match was 7-5, 6-2, 6-2.
Although the stadiums saw huge crowds in the early matches, ratings reveal tha
t the Australian Open 2021 didn’t attract many viewers. The recent ratings ab
out the final are quite the same too and have also set a record that broadcast
ers will surely not like.
Even though it was a special time for Novak Djokovic because he won his 9th Au
stralian Open title, it was certainly not a great time for broadcasters. The f
inal attracted a metro audience of only 1.17 million, which is not a high numb
er for a Grand Slam final.
These ratings were the lowest for a night-time Grand Slam final ever. In addit
ion, they were also the lowest for a men’s final since 2003. This was quite s
hocking to the broadcasters, especially since Djoker was playing in the finale
.
TV ratings for the Australian Open 2021 drop by 30%
It wasn’t just the finals that didn’t attract viewers, but the Grand Slam on
the whole failed to grab attention. The official broadcaster Nine TV claimed
that there was a 30% drop in ratings as compared to the Australian Open 2020 t
hat took place in January last year.
The women’s final too attracted just 851,000 metro spectators, which is about
4.5% less than last year. Analysts highlighted that apart from the coronaviru
s pandemic. the absence of Roger Federer might have been another reason for lo
w ratings. Also, Australian players like Nick Kyrgios and Alex De Minaur didn
’t go far ahead in the tournament.
This is definitely a big setback for broadcasters, and they will want to analy
ze all possible scenarios and plan ways to shoot up their ratings at the Grand
Slam next year.