NBA player Jonathan Isaac launches anti-woke, pro-Christian alternative to
Nike: 'Our values are valid'
NBA球員Jonathan Isaac推出反"覺醒運動"、基督教運動品牌以代替Nike
「我們的價值觀是有價值的」
Orlando Magic forward tells 'Fox & Friends' Americans need alternatives to
woke companies
https://tinyurl.com/4fzcuf3f
https://imgur.com/MH5B2wB
NBA star Jonathan Isaac made headlines in 2020 for standing during the nation
anthem while his teammates kneeled. He’s now launching an athletic apparel
brand dedicated to his Christian faith and American values.
Isaac said he developed his brand, UNITUS, as an alternative to "woke" retail
brands like Nike. He said his decision to stand during the anthem and develop
his clothing brand were inspired by his faith.
Isaac told "Fox & Friends" on Tuesday that he didn’t believe that kneeling
during the national anthem or wearing a Black Lives Matter T-shirt would
provide any real solutions.
奧蘭多魔術隊的Jonathan Isaac在2020年因為在國歌演奏時站立而引起了轟動，而他現在
正在推出一個致力於他的基督教信仰和美國價值觀的運動服飾品牌。
Isaac表示他創立品牌UNITUS，是為了代替像Nike這樣的"覺醒運動"品牌。他表示他在國
歌演奏期間站立的決定，以及開發自己的服飾品牌，都是受到他的信仰啟發。
Isaac在周二接受《FOX》採訪時表示，他不相信跪在國歌演奏期間或穿著" Black Lives
Matter " 衣服能夠提供任何真正的解決方案。
"I didn't want to align myself with the Black Lives Matter movement and
organization. And I felt that a true answer to all the problems that we see,
not just racism, was the gospel of Jesus Christ. So, I decided to stand up
and share it," he said.
He went on to explain his belief that purchasing items from "woke" companies
is an act of support for the leftist politics and progressive messages those
companies endorse.
"When we do give our money to companies that don't support our values, we're
cosigning their message," he said. "So, what I wanted to do was give
Americans, freedom-loving Americans, faith-loving Americans the option to buy
with their values."
「我不想與 Black Lives Matter 運動和組織結盟。我覺得真正解決所有問題和種族主義
的答案，是耶穌基督的福音。所以，我決定站出來並分享它，」他說。
他繼續解釋，從"覺醒運動"公司購買商品，就是支持這些公司所支持左派和他們認可的價
值觀立場。
「當我們購買來自不支持我們價值觀的公司商品時，就像在為這些公司的立場和訊息背書
一樣。」他說。「所以，我想做的是給予美國人、熱愛自由的美國人、熱愛信仰的美國人
有機會按照自己的價值觀進行消費行為。」
Isaac, who also made headlines in 2021 for pushing back on the NBA's vaccine
policy, said his company stands for faith, family and freedom with a logo
design based on the Ark of the Covenant.
The initial clothing line features leisurewear like hoodies, sweatpants and
T-shirts, and Isaac plans to offer a sneaker that he’ll be wearing
throughout the next NBA season. Eventually, Isaac hopes to offer clothing for
multiple sports and cater to children and adults.
"People respect me for my courage of standing for what I believe in and doing
things myself. Yes, I've gotten my fair share of negativity. But I like to
focus on the positive," he said.
"It's not about hating anybody. It's not about going against anybody. It's
simply saying that our values are valid, and they deserve to be celebrated.
And if they won't, then we'll celebrate them ourselves."
https://imgur.com/6Ef68eY
Isaac在2021年因反對NBA的疫苗政策也成為新聞焦點，他表示他的品牌代表著信仰、家庭
和自由，其標誌設計是基於聖約櫃的形象。
(註: https://imgur.com/08nvrk5)
這個新推出的服飾系列包括休閒服飾，如連身帽T、運動褲和T-shirts，Isaac 還計劃推
出一款他將在接下來的NBA賽季中穿著的運動鞋。最終，他希望推出適合多種運動的服飾
，並為兒童和成人提供服飾選擇。
他說：「人們尊重我勇敢地堅持自己的信仰，並做自己。是的，我也受到過一些負面評論
。但我喜歡專注於正面的事情上。」
他補充道：「這不是關於憎恨任何人，也不是對抗任何人。這只是在表達我們的價值觀是
有價值的，並且值得被慶祝。如果別人不願意慶祝，那麼我們就自己來慶祝。」