來源: FastCompany
網址: https://tinyurl.com/4e57dx3y
Watching LeBron James salsa dance in this new Mountain Dew ad is the best
thing you’ll see today
LBJ在Mountain Dew的新廣告裡面跳Salsa
As ad teasers go, this one was promising. On May 10, LeBron James retweeted a
clip for a new commercial for Mountain Dew Rise. It featured the NBA champ .
. . mowing the lawn of a tasteful bungalow? Major brand. Insanely famous
person making a mundane task look cool with fantastic production values. OK, I
’m listening.
先放了廣告的預告，讓大家覺得這廣告會很好看。在5/10的時候LBJ轉推了Mountain Dew
Rise的新廣告。裡面有LBJ，在一間可愛的小房子前割草皮？有名的品牌加上知名明星，把
一件平淡無奇的事情拍的很酷有價值？這讓我上鉤了。
LBJ廣告預告: https://twitter.com/i/status/1391781791774642177
The full ad, released May 13 and created by TBWA/Chiat/Day and directed by F.
Gary Gray (Friday, Straight Outta Compton, Fate of the Furious), stars James
wondering where he’d be in life if he was the type of person who hit snooze
every morning. We see him doing everyday stuff like washing clothes at the
laundromat, watching cartoons in the middle of the day, and mowing the lawn
of his still tasteful bungalow. Of course this is LeBron James, so even if he
’s not vying for NBA GOAT, he still manages to be the best at something:
salsa king!
完整的廣告在5/13釋出，導演是F. Gary Gray，由LBJ領銜主演，劇情是他想著若是他過著
一個生活是每天早上按鬧鐘起床的生活。影片可以看到他做每天的例行事務，像是去洗衣
店洗衣服，在白天看卡通，以及在他的可愛小屋前除草。當然，他可是LBJ，即使他沒有去
搶當NBA的GOAT，他仍舊可以在某方面是頂尖的：Salsa舞王！
廣告完整版：https://youtu.be/3yWAzvBjh4c
直接跳LBJ跳舞: https://youtu.be/3yWAzvBjh4c?t=29
No doubt that Mountain Dew will get a huge image boost for Rise, but the real
winner here is LeBron.
毫無疑問Mountain Dew的Rise品牌形象會大大加分，但是真正的贏家則是LBJ。