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1.原文連結：https://9to5mac.com/2021/05/14/apple-beats-scott-croyle/
2.原文標題：
Apple hired HTC’s ‘Jony Ive’ to oversee Beats hardware design for new
products
蘋果雇用HTC的"Jony Ive"來掌管Beats的硬體部門，開發新的產品
3.原文來源(媒體/作者)：例:蘋果日報/王大明(若無署名作者則不須)
9to5Mac/ Zac Hall
4.原文內容：請刊登完整全文(否則依板規刪除並水桶)。
There was a wild rumor making the rounds last year that Apple planned to
phase out its successful Beats hardware brand and go all in with
Apple-branded audio hardware. 9to5Mac reported at the time that burying Beats
was “not a strategy that Apple plans to pursue” or even consider.
傳言說蘋果想要收掉Beats這個品牌，但這不是蘋果追求的策略
We’ve since learned more about was happening behind the scenes in
California. Rather than discontinuing the Beats brand, Apple was hiring its
first in-house designer to oversee Beats product design.
蘋果不但沒有中止Beats，反而雇用了HTC的首席設計師來負責Beats的設計
Apple and Beats
We pointed to six years of Apple investing in the Beats brand since acquiring
Beats Electronics to make our counterpoint against the rumor of Beats’
demise::
看看蘋果這六年對於Beats的投資，就可以打臉最近的傳言
Apple has invested in the Beats hardware division since acquiring the company
in 2014. Beats hardware released new products with Apple technology
integrated starting in 2016 with Powerbeats3, Beats Solo 3, and BeatsX. Each
product shared technology used inside the newly unveiled AirPods.
在2014併購了Beats後，2016 Beats推出的產品都包含了Airpods的技術
More recently, Beats has released all-new designs for products that meet
different consumer needs than Apple-branded headphones. Powerbeats Pro have
much longer battery life than AirPods Pro, and the new Powerbeats add even
more battery at a lower price.
最近，Beats推出了不同的產品來迎合Airpods以外的需求。
Powerbeats pro的電量更長，新的Powerbeats在更低的價格下增加了續航
A few months later, Beats debuted the $49 Flex headphones with Apple’s W1
chip. The price is still a bit hard to believe considering it replaces and
improves on the pricier BeatsX headphones that were originally priced at $150.
Beats推出了含W1晶片的Flex，只要$49美元。這很難讓人相信，因為它取代的是
高達$150美元的BeatsX
And while a rumor was propagating that the Beats brand would be phased out,
Apple was actually hiring a well-known designer from the Android smartphone
world.
在傳言Beats將會被收掉的同時，蘋果實際上雇用了Android界有名的手機設計師
Android hardware design veteran
Android 硬體設計老將
Scott Croyle became a director at Apple last year after a decade of designing
Android hardware. Croyle led HTC’s design team at its peak with hits like
the HTC One M7 and M8.
Scott在設計了Android產品幾十年後被蘋果雇用了，他最有名的代表座是HTC One M7
和M8
He left the company that acquired his design firm after three years to create
a new startup. Croyle launched the cloud-driven Nextbit Robin smartphone,
which was acquired by Razer before he left to start a new design firm called
Attic.
Croyle joined Apple last year specifically to oversee Beats product design,
9to5Mac has learned. And while Beats has remained an Apple-owned brand that
shares audio technology with AirPods, design firm Ammunition has continued to
create the look of Beats hardware products and company identity.
去年Scott加入了蘋果負責Beats的產品設計
Our understanding is the relationship between Beats and Ammunition isn’t
changing. What’s new is that Apple has selected the Android design veteran
as the point person between Beats and Ammunition. It’s hard to imagine that
the influence of a designer of Croyle’s caliber won’t see its way into
future Beats products.
New products coming
So when can we expect to see Scott Croyle’s touch on Beats hardware take
shape if we haven’t already? A source with knowledge of Beats design work
tells us that the team has been actively studying speakers from other brands
that are available today, and headphones are a focus, naturally.
We’re also told new products from Beats are currently in the pipeline.
Hopefully this means more new headphone designs and the first speaker update
since the 2015 Beats Pill+ are on the horizon.
While Beats earphones and headphones use Apple wireless chips for
AirPods-class performance and connectivity, we haven’t seen the W1/H1 appear
in a Beats speaker. Neither has AirPlay 2, and a Wi-Fi/Bluetooth portable
Beats speaker with Apple’s wireless chip would be mighty compelling.
5.心得/評論：內容須超過繁體中文30字(不含標點符號)。
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蠻有趣的，以前蘋果就很喜歡模仿或是致敬HTC的功能
HTC手機有很多很好的idea
可惜就是這些idea都沒有逐代累積變的更完美
只能靠iphone來發揚光大