《財星》評百大現代設計！蘋果 2 大產品連 Google 搜尋也甘拜下風
文／記者黃肇祥／ 2020-03-17 14:39
https://img.ltn.com.tw/Upload/3c/page/2020/03/17/200317-39828-1.jpg
（圖／美聯社）
《財星雜誌》發表現代最偉大百大設計排名！透過訪問、調查 100 名頂尖設計師，統整出一份榜單，選出最能反映當代社會的產物，不限於硬體、藝術領域，許多科技應用也紛紛入選，例如 Google 搜尋、Spotify、Netflix 都有入榜！
蘋果 2007 年推出的 iPhone 奪得第一名，被認為最能代表現在的時空背景，《財星雜誌》評語寫道，從最初分析師懷疑能否打入市場，蘋果藉由不斷推升硬體、軟體極限，成功建立 App 服務的完整生態，更賣出超過 20 億台，扭轉被看衰的局勢。
至於第二名同樣由蘋果拿下，為 1984 年推出的麥金塔電腦，瑞典于默奧大學教授 Johan Redstrom 提到，麥金塔之所以經典在於，它是一款完整的產品，成功融入電腦、圖形介面等等元素，改變了人們與電腦的互動方式。
於百大名單中，蘋果一共入選 9 款產品，除了上述提到 iPhone 與麥金塔電腦外，還有 iPod（10）、MacBook Pro（14）、App Store（22）、iOS（29）、Apple Watch（46）、Apple Pay（64）。
其他常見的科技產品包含 Google 搜尋（3）、Sony Walkman（5）、Uber（7）、Netflix（8）、Google Maps（11）、寶麗來SX-70（17）、Nokia 3210（19）、Spotify（23）、無印良品電鍋（25）...完整名單可參考《財星雜誌》。
來源：
https://3c.ltn.com.tw/news/39828
https://udn.com/news/story/7086/4421103
https://www.iphonetaiwan.org/2020/03/iphone-is-greatest-designs-of-modern.html
Fortune:
The 100 greatest designs of modern times
https://fortune.com/longform/100-best-designs/
《財星》雜誌與設計學院合作，對教育工作者、有影響力的人士、自由設計師和企業設計團隊進行了調查，選出了這 100 種現代偉大的設計。
1. iPhone
Designed by Apple, 2007
“An iPod, a phone, an Internet communicator” was how the late Steve Jobs announced the iPhone to the world in 2007. At the time it was an impressive claim. Now it seems like a massive understatement for a device that changed how we live. Analysts were initially skeptical that Apple could succeed selling a premium phone for $499 in a market in which most devices were subsidized or given away by carriers. But by relentlessly pushing the envelope of hardware and software design, adding a
professional-grade camera, and creating an ecosystem of apps and services, Apple has sold more than 2 billion iPhones—and in the process has become the most valuable company in the world.
已故的史蒂芬·賈伯斯 (Steve Jobs) 在 2007 年向全世界發布了“ iPhone”，這就是“一部 iPod、一部電話、一部網路通訊器”。現在，對於改變我們生活方式的設備而言，這似乎是一種輕描淡寫的說法。分析師最初懷疑 Apple 能否在大多數設備由電信商提供補貼或贈予的市場中以 499 美元的價格成功出售高端手機。但是，透過不懈地推動硬體和軟體設計的極限，加入專業級相機以及建立應用程式和服務生態系統，Apple 公司已經售出了超過 20 億部 iPhone，在此過程中，它已成為該領域最有價值的公司。
2. Macintosh
Designed by Apple, 1984
3. Google Search Engine
Designed by Google, 1997
A minimalist gateway to a universe of information.
“Just type in where you want to go or what you want to know in one simple box.“ —David Kelley, founder, IDEO
5. Sony Walkman TPS-L2
Designed by Norio Ohga, 1979
7. Uber Rideshare
Designed by Uber, 2009
8. Netflix Streaming
Designed by Netflix, 1997
10. iPod
Designed by Apple (Jonathan Ive), 2001
The heir to the Walkman’s throne. Put all your music in your pocket.
“It revolutionized a category with a closed system, and propelled the music industry forward.” —José Manuel dos Santos, head of design & user experience, Signify
11. Google Maps
Designed by Where 2 Technologies, 2005
Maps transformed our relationship with our environment. Nowhere is unknown.
“Google Maps looks at how people think about navigation—planning, time management, anticipating micro-steps, discovering what’s nearby or on the way, and destination info—and then layered on crowd sourced data to make real-time adjustments to results, integrated with its other products (search, advertising, etc.).” —Russell Flench, service designer, Cleveland Clinic
14. MacBook Pro
Designed by Apple (Jonathan Ive), 2006
19. Nokia 3210
Designed by Alastair Curtis, 1999
21. Philips Hue Lighting System
Designed by Philips (Signify), 2012
22. App Store
Designed by Apple, 2008
23. Spotify
Designed by Spotify, 2006
24. Amazon Prime
Designed by Amazon, 2005
26. Airbnb
Designed by Airbnb, 2008
27. Wikipedia
Designed by Wikipedia, 2001
29. iOS
Designed by Apple, 2007
31. WeChat
Designed by Tencent (Zhang Xiaolong), 2011
34. Skype
Designed by Skype, 2003
40. Facebook
Designed by Facebook, 2003
44. Super Mario Bros.
Designed by Nintendo (Shigeru Miyamoto), 1985
46. Apple Watch
Designed by Apple, 2015
50. Microsoft Office
Designed by Microsoft, 1990
64. Apple Pay
Designed by Apple, 2014
67. Pokémon
Designed by Satoshi Tajiri, 1989
74. Netscape Browser
Designed by AOL, 2005
76. SUICA
Designed by JR East, 2001
97. Telephone Model 302
Designed by Henry Dreyfuss, 1937
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這些票選的人都是果迷嗎？ 一百項裡就上 8 樣蘋果產品，
前 50 名就包括
iPhone、Macintosh、iPod、MacBook Pro、App Store、iOS、Apple Watch、
甚至連 Apple Pay 都在 64 名，一口氣入圍 8 項，
相信如果在 PTT 票選完全會是另一個結果。
谷歌入榜搜尋引擎與地圖，沒想到 AndroidOS 沒有上榜，
WeChat 居然高於 Skype？ 微軟則是只有 Office 榜上有名，
連日本的 SUICA 都在榜上，
可惜台灣最進步最受重視跟三星合作關係最好的波多野結衣悠遊卡沒有躍上國際。
大家心目中設計最好的是哪個產品？
Pixel? Galaxy？ HUAWEI？ Zenfone? HTC? OPPO?
哪一個商品是該上榜而沒上榜？
Play Store? 谷歌助理? Chromebook? Bixby? 黃標言論的 YouTube?