明日Field of Dreams 為FOX創下廣告收益紀錄
SBJ Media: Field of Dreams game an MLB best-seller for Fox
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明日由FOX轉播的Field of Dreams
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尚未開打就已幫助FOX創下和MLB合作25年來最高的廣告收益紀錄
並且比第二名的多兩倍以上
Fox will rake in more ad sales revenue from MLB’s Field of Dreams game this wee
k than from any other regular-season game during the network’s 25-year relation
ship with the league. Not only that, but the ad sales revenue from Thursday’s g
ame will more than double the revenue from the No. 2 regular-season game, accord
ing to Fox Sports Exec VP/Sports Sales Seth Winter.
對此FOX希望MLB能將Field of Dreams定為每年固定賽事
Advertiser response has been so good that Winter expressed hope that MLB will tu
rn it into an annual event. “If baseball asks us, we love it,” Winter said. “
There are so many great rivalries in baseball, why not bring great rivalries eve
ry year?”
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