T1營運長訪問
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In an interview with the South Korean outlet Chosun Money, Josh Woongki Ahn, Chi
ef Operating Officer of T1, discussed the organization’s financial and commerci
al performance. He noted that the club, active in nearly seven games including L
eague of Legends and VALORANT, has experienced significant growth, with revenues
rising from 34.6 billion KRW in 2023 to 51 billion ($37.7 million) in 2024, an
increase of 47.4%, figures previously reported by Sheep Esports.
營收從2022年的346億韓元
成長到去年是510億韓元
According to Josh Ahn, merchandising has now emerged as T1’s primary source of
income, accounting for roughly 40% of the organization’s annual revenue. This s
hare has surpassed sponsorships, which had long been the leading source of incom
e for the South Korean team and remain the dominant model across most of the esp
orts industry. Despite this shift, sponsorship continues to be a cornerstone of
T1’s business, with nearly ten partners — half of them signed within the past
year.
周邊商品收入佔所有收入的40%
超過贊助收入成為最大財源
Josh Ahn also highlighted the organization’s Homeground events as a key innovat
ion in T1’s business model. Similar to the KCX events held for several years by
Karmine Corp, these gatherings bring South Korean fans together over one or mor
e days to experience matches and events in a major arena.
The inaugural edition in 2024 spanned three days at the Goyang Sono Arena, while
the 2025 edition was held at Incheon’s Inspire Arena, which has a capacity of
20,000. According to the COO, the event generated between 2 and 3 billion KRW (a
pproximately $1.4 to $2 million) from ticket sales alone over the three days, ex
cluding on-site merchandise sales and sponsorships. The first iteration generate
d over $1 million in revenue from ticket sales, merchandise, and food, as Joe Ma
rsh (T1 CEO) said in November 2024 in Sports Business Journal.
今年主場日三天，光門票收入就有20億-30億韓元
The interview also touched on the recent contract extension of Lee “Faker” San
g-hyeok with T1 through 2029. Josh Woongki Ahn explained that the South Korean m
idlaner’s teammates were informed of the announcement only an hour before it wa
s made public — and in the case of most staff members working around the team,
just five minutes prior. The COO admitted that he was concerned about leaks and
wanted the news to be a genuine moment for fans in attendance.
Faker和T1達成續約這消息
隊友是消息發布30分鐘前才得知的
然後T1大部分職員甚至是前五分鐘
Speaking about Faker’s teammates, Josh Woongki Ahn stated that “I’d like our
other players to also stay with T1 for as long as possible as one-club men,” pr
aising Faker’s loyalty to the organization. However, he acknowledged that for t
his to happen, “it’s important to create conditions so that those players want
to remain at T1,” adding that the organization is doing its utmost to keep the
roster together under its colors for as long as possible.
「我也希望我們其他選手能像一人一城的球員一樣，盡可能長久地留在 T1」
「必須創造出讓這些選手願意長期留在 T1 的條件」
並補充說戰隊正盡全力讓這支陣容能在 T1 的旗幟下盡可能長久地維持下去