台灣第一人!!
狂賀！ 呸躍國際 蔡依林 Jolin Tsai「PLAY我呸」MV榮獲德國紅點設計大獎 - 視覺傳達
設計
http://goo.gl/sduayp
Play
Music Video
Client
Eternal Music Production Co., Ltd., Taipei
Warner Music Taiwan Ltd., Taipei
Design
Grass Jelly Studio, Taipei
Film Direction
Muh Chen (Director), Showy Lin (Associate Director)
Camera
Hsin Chin
Animation
Weiting Chen, Nigel Huang, Chia-Hua Yu, Ida Chen, Greg Miao, Jeffrey Chien, Ji
n-Yi Chen, Winson Chao, Rex Hon, Hsiao Han Tseng, Ming Hsien Sha
In her music video Play, the Taiwanese singer Jolin denounces present-day obse
ssions with money, plastic surgery and media attention. For this, her video wo
rks with images that are both playful and sarcastic, while she herself imperso
nates exaggerated stereotypes, from the 1980s Jane Fonda-style fitness trainer
to the scheming, narcissistic superstar. As a “Rich Queen”, her world is pi
nk and gold, and as a “Mainstream Hipster”, it is retro. In the last scene o
f the video, the map of Taiwan exposes the country’s current problems at a gl
ance.
www.grassjelly.tv
www.warnermusic.com.tw
誰能告訴我台灣金曲獎怎麼了，完全打臉!!