https://www.chelseafc.com/en/news/2018/11/23/msc-cruises-joins-the-blues
MSC Cruises joins the Blues
23 Nov 2018
Chelsea Football Club is pleased to announce MSC Cruises as our official
global cruise partner.
Swiss-based MSC is the world's largest privately owned cruise company and
will join our family of official partners from January 2019. They will
feature on LED advertising at Stamford Bridge as they prepare to launch
their new flagship, MSC Bellissima, in March. Chelsea memorabilia will be
on board, with representatives from the club due to attend the naming
ceremony early next year.
Chris Townsend OBE, commercial director, Chelsea Football Club, said: 'We
are delighted to announce a partnership with MSC Cruises at such an
exciting time for their business. With the imminent launch of their new
ship, it is the perfect time to begin our partnership and we truly believe
that working together, we can help MSC to achieve their strategic goals,
both locally, in the UK and Ireland, and globally.
'We look forward to collaborating with MSC and cannot wait to introduce
our global fanbase to this fantastic company.'
Gianni Onorato, CEO of MSC Cruises, added: 'For MSC Cruises, this is an
exciting opportunity to be working with the respected and highly
successful Chelsea FC – the brand as well as the overall organisation. It
is part of MSC Cruises' strategic focus on the UK and Ireland, with the
two markets being a key part of the next phase of our global growth plan.
It is also designed to build further positive brand association as well as
introduce our distinctive cruise experience to new audiences both in the
UK and Ireland and globally.'