https://bit.ly/39YkFOM
https://imgur.com/BYLFtkq
品牌 Q2 2019 Q2 2020 Q2 2019 Q2 2020
HUAWEI 56.6 54.8 16% 20%
SAMSUNG 76.3 54.2 21% 20%
APPLE 36.5 37.5 10% 14%
XIAOMI 32.3 26.5 9% 10%
OPPO 30.6 24.5 9% 9%
VIVO 27.0 22.1 8% 8%
LENOVO 9.5 7.5 3% 3%
REALME 5.0 5.5 1% 2%
LG 7.4 5.2 2% 2%
TECNO 4.9 4.1 1% 1%
OTHERS 71.0 29.6 20% 11%
- 全球總量衰退 24%
- 只有 Apple 跟 Realme 出貨量成長
- 前十大市佔率由 80% 上升到 88%
- realme 打下歐洲、小米打下印度、vivo打下東南亞、oppo 打下歐洲