Fox Sees Earlier-Than-Expected Sell-Out for MLB All-Star Game Commercials
https://reurl.cc/gYmOpQ
Advertiser demand for the Major League Baseball’s All-Star Game has been so int
ense, even the commercials that might never air are getting snapped up.
今年廣告商對MLB明星賽的需求非常強烈
甚至連可能永遠不會播出的廣告時段都被搶購一空惹
Fox expects to run close to 80 commercials across its July 15th broadcast of the
Midsummer Classic, scheduled to take place this year in Atlanta, but many ads t
ied to game elements that can’t be predicted, like pitcher changes or extra inn
ings, are also spoken for, says Mark Evans, executive vice president of ad sales
for Fox Sports, during a recent interview.
轉播單位FOX預計當天會有80個廣告播出，但不僅僅這樣
FOX廣告銷售部執行副總裁Mark Evans表示
許多與比賽中無法預測的元素相關的廣告時段，例如投手更換或延長賽
也已經被預訂了
“Sell-out is usually right before the game in July,” he says. “We were sold o
ut in the beginning of June – a full month earlier.” He predicts this year’s
All-Star Game will sport a record number of commercials, sold at some of the eve
nt’s highest prices and generating some of the largest revenue Fox has seen for
the baseball spectacular.
今年早在六月初就賣光所有的廣告時段
預計今年的明星賽將創下廣告數量的新高
並以史上最高的價格售出，為FOX創下美國職棒盛事中最高的營收紀錄
Fox has been seeking between $750,000 and $800,000 for a 30-second commercial in
the All-Star Game, according to a person familiar with the matter.
根據知情人士透露，FOX的開價是75萬-80萬美金(30秒廣告)

今年是全球棒球商業大熱的一年嗎？

MLB明星賽本來就很夯吧，年年熱度最高的時刻

是好事阿 反觀隔壁 明星賽一直都不認真打沒啥人想看

大谷效應？

洋道大賽 WBC 熱潮延續

NFL今年廣告30秒 800萬鎂 給大家參考一下

明星賽很讚 上去每個都全力催

明年底經典賽都還沒加持呢

大谷救了棒球

明星賽把勝負壓力拿掉後,就慢慢有一些梗出來了...

MLB明星賽應該是四大賽裡最好看的

看看隔壁棚的nba明星賽隨便打 MLB好看很多MLB明星賽投打守備都是認真的 不想失分

mlb有認真打，投手跟打者都沒在讓的

看NBA的人真的越來越少了 收視率也是穩定下滑當中以前對MLB也是偶爾關注 真的是因為大谷才開始認真看

8M的是Superbowl不是明星賽，明星賽廣告收入MLB說不定是最高的，不過NFL也沒人在看明星賽就是，說不定比NBA的還不受觀注

北美四大 本來就MLB的明星賽比較多人會看

NFL明星賽也只是趣味競賽而已

8m鎂是Super Bowl 明星賽pro bowl 是5萬鎂